Well, I've had a chance to look around the Prosper.com site a wee bit more. The psychology of all of this is going to end up being VERY interesting. (Let's face it, it probably already is.) I think if you're thinking about being a lender you almost have to be a borrower first . . kind of like buying something on eBay before you try to sell something. Some of the many factors I've observed (the impact of which I can't possibly know yet, but I've indicated my thought with + for good and - for bad) are:
1) The cute factor. Lots of pictures of kids. Lots of pictures of cute people. +
2) The sad story. +
3) The confident story. +
4) The confident story that makes no grammatical sense. -
5) The sad story that cries "I'm really a charity case." -
6) The lack of a story --
7) A credit rating that doesn't appropriately correspond with the proposed interest rate. So far these listing seem to do pretty well. ("A" credit okay with a "D" interest rate. Personally, I wouldn't lend to these people . . .there's probably a reason they're willing to pay so much . . )